LV DREAM VISIT

09/03/2023

Late year 2022 Louis Vuitton inaugurated its new exhibition LV DREAM on December 15, until end

2023. It is Quai du Pont Neuf, in front of the illustrious building of La Samaritaine and the Hotel

Cheval Blanc that this exhibition was born. The LVMH group has taken over the two sides

surrounding the Pont Neuf on the Left Bank of the Seine River. The wish of Louis Vuitton is to mark

the spirits and announce a breakthrough for fashion, especially related to the death of their world-

famous artistic director Virgil Abloh. This turning point is illustrated in the choice of the new

collection of Louis Vuitton in collaboration with the Japanese controversial artist Yayoi Kusama.

Between the paint stains on the flagship store at the Champs Elysees together with a huge inflatable

doll on the roof, Louis Vuitton has definitely created a big buzz all over the world. Indeed, they

decided to setup a 10-meter-high statue of Y. Kusama on the square between La Samaritaine and

the LV DREAM exhibition.

Entering inside the exhibition we discover a space that seems very confidential, then starting from

the first room we dive into the world of Louis Vuitton. 9 rooms, 9 atmospheres that make us feel all

the creativity & the talent of the Haute Couture House. Focused on the major collaborations and

editions of the last 160 years, this exhibition opens the doors to a microcosm world filled with

archives that have shaped the world of fashion. It’s a real journey between the meticulous selection

of lights and colors matching with historical and contemporary models we enter in connivance with

the history of the famous house. From the first trunks-bed to the latest collaboration with Supreme

New York and Takashi Murakami in Japan, through unusual objects such as the umbrella-bag, the

collection will delight amateurs and novices of the brand. The LV Dream exhibition is a kind of

immense trunk that opens to us with the most prized pieces of the House.

Moreover, the experience does not stop there! The LV Dream is not only an exhibition but also a

coffee, a chocolate factory, and a gift store! Once we finish the visit of the ground floor, we go

upstairs to dive into a new lush universe with a tropical feeling. The Cheval Blanc’s pastry chef,

Maxime Frédéric, oversees this

Café

as well as this superb chocolate shop full of delicious

trompe-

l’oeil

presented in the mythical boxes of the House. After enjoying a coffee and degusting the chef’s

new custom-made pastries, we are invited to discover the gift store. Uncluttered, spacious and

warm, the atmosphere is relaxing and enchanting. The chosen tones, the asymmetrical assembly of

spaces, a selection of extraordinary accessories, a World signed Louis Vuitton that we invite you to

discover during a private guided tour just for you!

moreover, if you desire it, you can spend an out of time excha,ge with a personal stylist in a private salon at La Samaritaine: Discover a private Salon at La Samaritaine